Why you must have a “Media” tab on your website

Website is probably the cheapest way to connect with prospective clients, hire talent, give your company’s message to the world, and reach out to target audience for a social cause or for plain and simple web presence. While most small business owners invest serious time on the “About Us” and “Services” tab, they normally forget adding the “Media” tab on their home page.

If your business is unique, there are fair chances of some or the other media picking it up for featuring it in their publication. Normally the process of looking for contact details is through Google search. Taking Wings research shows that very few startup companies use the media tab on their websites.

What a journalist is looking for in your website might be completely different from what others look for. A journalist might be looking for a “media kit” like

photographs of the founders and logo of the company to be downloaded and used with the story s/he is doing on your company. Similarly there shall be name and number of the person handling communications in your company. If there are none, the email if of the founder must be surely provided there. The Media section must contain previous published articles, quotes in publications and the televisions bytes/interviews.

It may be irritating for a journalist not to find contact information on your website and s/he would not waste time to send an email on ids such as “info”, “support”, “connect” etc and would move on to cover startups which have information put on their websites in better way.

What is ideal is to have a high definition picture of the company spokesperson, logo, company brief and previous coverage along with contact details as part of the media section.

Remember, one mention in a relevant story can do a world of good to your company and build lot of credibility which advertising would never. So do not miss out on such basics and build the media tab today.

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