We are agile and young communications firm focused on PR & Media Relations, Startup Brand Positioning and Content Marketing. We are a group of ex-journalists and seasoned public relations professionals with combined experience of more than 80 years. We have our direct presence in Delhi-NCR, Mumbai-Pune, Bangalore & Lucknow, and associates in all major cities of India.

Our strong network across mainstream and regional media including, TV, Newspapers, Magazines, and Digital, allows us to provide premium services at low costs.

office life

Our Team


    He has worked with some of the top media brands in India including CNBC TV18, Star News, Bloomberg TV and The Indian Express. He has done one year GMPE from IIM, Lucknow. Overall business strategy including client servicing and media relations are his primary responsibilities.


      He has been involved in a number of international ventures with projects and products that have been patented, used and sold in America, Europe and Asia. He is consulting several financial institutions in devising their online marketing strategies for Facebook, Twitter, website, blog and mobile applications.

      • Kushal Shankar
        Kushal ShankarDIRECTOR

        He is a well-known expert in legislative drafting and has been closely involved in the formulation of numerous key government policies. He has worked as Special Secretary, Legislative & Parliamentary Affairs, and President, District Consumer Forum. He devises Public Affairs strategies for clients.


        Thought Leadership

        We are practitioners of knowledge based PR. Blogs, videos, editorials & whitepapers are some of the tools we use to establish thought leadership positioning for our clients.

        Digital PR

        We combine traditional PR with content marketing to transform static news into conversations to talk directly to the target audience. We ensure a single placement is shared exponentially.


        We are story-tellers! We develop stories for our clients to communicate their brand value to various stakeholders. Success of story-telling depends upon its narrative and that is our forte.

        The Steps we Take…

        • Brainstorming

          Each brand is unique! We invest significant time in understanding our clients’ businesses and their vision, mission and goals.

        • Core Messaging

          Based on the brainstorming we prepare a brand narrative so that the messaging across media is consistent.

        • PR Roadmap

          We prepare a detailed strategy and break it down into quarterly, monthly and weekly targets, strictly following core messaging.

        • Execution

          Efficient execution is our USP! Through centralized monitoring we make sure that they messaging is timely relevant to our clients.

        • Measurement

          Quality of the media coverage, the tone, credibility and relevance of the medium form our measurement benchmark.

        What Others Say About Us

        • As a startup organisation, we needed someone who can go beyond the brief, get into the trenches, and partner us in our endeavours. In PRoact we found a great PR and Communications partner who does all this with aplomb and can put itself in the client’s shoes effortlessly. PRoact’s passion for your business and what you are trying to achieve sets them apart from their peers. We strongly recommend PRoact to every startup.

          Manish Shah
          Manish ShahCo-founder & CEO, Big Decisions (A News Corp company)
        • My association with Ritukant goes a long way. Every interaction with him has left me impressed with the richness of the input he brings to the discussion. Good communications skills come naturally to him. His ability to connect the dots well and come up with strategic resolutions places him well in the brand positioning market space.

          Ajay Kakar
          Ajay KakarCMO, Aditya Birla Financial Services Group
        • PRoact’s team comes with deep understanding of the startup-ecosystem. Ritukant has been on all sides of the PR world – as an experienced journalist, and now a PR professional. His team is well connected to media across India and gets out news quite efficiently. I highly recommend PRoact for businesses looking to build a strong market presence.

          Kapil Mehta
          Kapil MehtaCo-Founder, SecureNow
        • Ritukant has deep insight into the personal finance space, but more importantly he can see an entrepreneur’s perspective really well. He is always full of ideas, and bubbling with energy to do good to the clients. I truly enjoyed our various meetings.

          Yashish Dahiya
          Yashish DahiyaCo-Founder & CEO, Policy Bazaar
        • I find Ritukant very committed and a persuasive professional. He goes deep into the issues to find logical solutions and has great strategic thinking abilities. He has amazing ideas and ability to execute them with his implementation skills.

          Hardeep Singh
          Hardeep SinghMD, Forbo Flooring Systems

        Our clients

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